SXSW 2019
Why Do We Need New Realities
Description:
From a world of diminishing attention spans and fracturing media, the ‘Department of New Realities’ (WKDPTNR) is a venture born within W+K Amsterdam, hell bent on finding new and innovative ways to bring together clients and their consumers. Co-led by Creative Directors, Geoffrey Lillemon and Anita Fontaine, WKDPTNR melds technology, 3D, culture, theatrics, experiences and the senses into groundbreaking combinations to create new types of engagement.
New Realities isn't just XR, it's a fresh world of creative opportunities that can breath new life into brands and experiences. In ‘Why Do We Need New Realities?’ - Geoffrey and Anita discuss how WKDPTNR achieves this and how escapism inspires a use of technology that evolves the human perspective.
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Takeaways
- What are new realities?
- Why should marketeers, creators and brands care about new realities? And how do you intermix these realities into the creative process?
- How does escapism inspire a use of technology that evolves the human perspective?
Speakers
- Geoffrey Lillemon, Creative Director, Wieden+Kennedy Amsterdam
- Anita Fontaine, Creative Director, Wieden+Kennedy Amsterdam
Organizer
Claire Beesley, PR Manager, Wieden+Kennedy Amsterdam
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