Marketing in the Era of the Entitled Consumer
According to the recently released book, Marketing to the Entitled Consumer, 70% of Entitled Consumers say companies should anticipate their needs and meet them before they arise. Car service has a 7 minute wait time instead of 3? The Entitled Consumer cancels and tries another app. Online clothing company not offering pre-filled form fields, free shipping or returns? The Entitled Consumer finds a different site. Today’s consumer wants everything, and she wants it now.
Drawing from a six-country study of 7000 consumers and interviews with scores of marketers, author Nick Worth will illustrate how technology created a new breed of consumers, break down their behavior and outline the new strategies marketers must adopt to serve their sky-high expectations.
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Additional Supporting Materials
- Learn how technology has created today’s Entitled Consumer and fueled shoppers’ expectations for convenience, relevance and value
- Understand the new strategies marketers must adopt to engage Entitled Consumers or put their brand at risk
- Learn how to build relationships with today’s Entitled Consumer using the three R’s: Reciprocal Value, Relevance, and Respectful Empathy
- Nick Worth, Author and CMO, Marketing to the Entitled Consumer and Selligent Marketing Cloud
Brandi Blossom, Associate, cred