Closing the HBCU Alumni Giving Gap


To date, roughly 10 Historically Black Colleges & Universities have giving percentages over 15% according to U.S. News & World Report. However, Claflin University, a South Carolina HBCU has record giving with a 50.4 % average. Higher Ed philanthropy is changing, especially the way we connect with millennial alumni and Generation Z givers.

This panel will discuss this challenge in-depth while providing solutions for what can be done to increase HBCU alumni giving and close the giving divide.

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  1. The participant will identify ways connect with Millennial and Generation Z givers as a result of this panel discussion.
  2. The participant will learn to create attractive measurable goals to share with givers to reach success as a result of this panel discussion.
  3. The participant will discuss attractive incentives for Millennial and Generation Z givers as a result of the panel discussion.



Natasha Carter, President , Claflin University International Alumni Association

Meta Information:

  • Tags: open educational resources
  • Event: SXSW EDU
  • Format: Panel
  • Track: Higher Education
  • Session Focus Area
  • Level: Basic Understanding

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