SXSW 2019

Designing Blockchain for Scale: It’s Not Your UX


Blockchain technology enables new ways for individuals to engage in trustless and permissionless transactions, with network models that rely on aligned incentives and assume malicious actors. The emerging field of cryptoeconomics combines game theory, mechanism design, economics, and computer science to explore how to architect these blockchain-based protocols.

But user adoption of blockchain still lags. While many blame poor UX, we believe the incentive systems and network architecture themselves should be better designed for human participation. In this talk, we briefly review the blockchain space and cryptoeconomic models, identify barriers to mass adoption, and teach simple design thinking principles that can be applied to cryptoeconomic models to overcome these barriers.

Additional Supporting Materials


  1. Gain a greater understanding of blockchain space, including widely applicable use cases of the technology
  2. Learn about cryptoeconomic models and common problems to user adoption
  3. Walk away with easy to use design thinking principles to help design incentive systems and network architecture to overcome adoption barriers



Samuel Haddaway, Strategist, frog Design

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Blockchain & Cryptocurrency
  • Track 2
  • Level: Intermediate

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