SXSW 2019
Design for the Unexpected: Autonomous Mobility
Description:
Success in the market is not inevitable for those making autonomous, electric, and connected mobility products. Next generation transportation products based on historical trends or personal experience will miss the breakthrough ideas needed to compete in a shifting mobility landscape. An enormous opportunity space is about to open up. The concepts that succeed will likely be a surprise. Rather than falling behind, or being caught off-guard, creative strategy tools can be used methodically to explore unexpected, innovative solutions for shaping autonomous technology into commercial mobility services based on user experience.
Related Media
Other Resources / Information
Takeaways
- Autonomous vehicle concepts that succeed commercially will include ideas that surprise us.
- There are fun creative tools to make searching for break-through self-driving concepts methodical, repeatable and scalable.
- Competition in the auto industry is undergoing a historic transition from a "product" to a "platform"
Speakers
- Theo Calvin, Creative Director, Transporation Sector Lead for North America, frog design
Organizer
Theo Calvin, Creative Director, Transporation Sector Lead for North America, frog design
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments