Making Data and Analytics Work for Your Brand

Description:

Data-informed decision making is only as good as an organization’s understanding of the data on hand. Faced with that challenge at the Case Foundation, the team responsible for digital analytics and reporting set out to construct a dashboard that directly and efficiently compiled key data from multiple websites in one place. Using this tool, project and program leaders can see real time performance using key filters like top blog authors, page views, time on page, new users, downloads, top performing pages and posts and email campaign performance. Hear from the team that designed this tool and learn how the organization uses it, their efforts to adapt their work to best fit what the data indicates, and how attendees can launch their own version of the dashboard for free.