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SXSW 2019

Navigating (& Nailing!) Facebook Groups

As media adapt to an ever-changing Facebook landscape, the Groups product has emerged as a unique opportunity on the platform—and brands are starting to notice. While publishers are constantly seeking new revenue streams, Groups provide an appealing space for experimentation beyond the traditional confines of the platform. Condé Nast Traveler’s ‘Women Who Travel’ community is an impressive example of the power the platform can provide—especially at a time when many publishers feel at odds with Facebook.

This discussion will take an in-depth look at the Group’s meteoric rise, and its ability to generate authentic two-way communication between publisher and passionate readers, while addressing questions many brands are wading through to get their own online communities off the ground.

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Takeaways

  1. How publishers like Conde Nast Traveler have successfully used Facebook Groups to build an online community and diversify their social platforms
  2. How media brands can develop new digital revenue streams using an engaged online community
  3. What product features have proven most useful to publishers’ efforts to build community, how to use them, and how they may develop in the future

Speakers

Organizer

Rachel Coleman, Social Media Director, Conde Nast Traveler

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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