Navigating (& Nailing!) Facebook Groups

Description:

As media adapt to an ever-changing Facebook landscape, the Groups product has emerged as a unique opportunity on the platform—and brands are starting to notice. While publishers are constantly seeking new revenue streams, Groups provide an appealing space for experimentation beyond the traditional confines of the platform. Condé Nast Traveler’s ‘Women Who Travel’ community is an impressive example of the power the platform can provide—especially at a time when many publishers feel at odds with Facebook.

This discussion will take an in-depth look at the Group’s meteoric rise, and its ability to generate authentic two-way communication between publisher and passionate readers, while addressing questions many brands are wading through to get their own online communities off the ground.