SXSW 2019

How to Tell Your Startup Story

Description:

Take a deep dive during this interactive session featuring leading journalists covering startups, venture capital and technology. Seasoned journalists will be moderated in a discussion by the Case Foundation. You’ll learn their tips for founders seeking to break their next big story, what makes an effective and compelling pitch, how to build relationships with reporters and how to make your company stand out. At the session conclusion, we will invite attendees to share their pitches with the journalists for feedback in real time. Please come to this session with your media pitch in hand.


Other Resources / Information


Takeaways

  1. How do I tell a compelling story about my startup and entrepreneurial journey.
  2. What do journalists look for when seeking a story and reading a pitch?
  3. What are the key components of media outreach to journalists covering startups?

Speakers


Organizer

Jade Floyd, Vice President of Communications , Case Foundation


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate


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