A Latino Panel for Non-Latinos
Join us for a journey through U.S. Latino marketing efforts from the dawn of Spanish-language television, through the introduction of the crossover phenomenon of bilingual mediums, to the evolution of modern-day Latino identity, as we discuss what it means to be Latino in 2019 and how non-Latinos can also be a part of the conversation. This is not your typical panel about why Latinos are an important market for business-owners and brands to consider. No preaching to the choir in this session. We are taking a much deeper dive into multicultural relations and holding an in-depth and interactive conversation about the shifting intersectionality of the U.S. Latino experience.
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- A better understanding of the complex and continually evolving Latino experience in the United States.
- Best practices from some of the most successful brands engaging U.S. Latino audiences in 2019.
- An honest and open conversation about how to relate to Latinos from a non-Latino perspective.
Juan Alanis, Dir of Public Rel, Big Oak Tree Media