SXSW 2019

A Latino Panel for Non-Latinos


Join us for a journey through U.S. Latino marketing efforts from the dawn of Spanish-language television, through the introduction of the crossover phenomenon of bilingual mediums, to the evolution of modern-day Latino identity, as we discuss what it means to be Latino in 2019 and how non-Latinos can also be a part of the conversation. This is not your typical panel about why Latinos are an important market for business-owners and brands to consider. No preaching to the choir in this session. We are taking a much deeper dive into multicultural relations and holding an in-depth and interactive conversation about the shifting intersectionality of the U.S. Latino experience.

Other Resources / Information


  1. A better understanding of the complex and continually evolving Latino experience in the United States.
  2. Best practices from some of the most successful brands engaging U.S. Latino audiences in 2019.
  3. An honest and open conversation about how to relate to Latinos from a non-Latino perspective.



Juan Alanis, Dir of Public Rel, Big Oak Tree Media

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future Workplace
  • Track 2
  • Level: Advanced

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.