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SXSW 2019

Entertain Me: How Gen Z is Changing Everything

Are you listening? Internet trends may seem random or fleeting, but why does yodeling Walmart boy, the floss or Yanni/Laurel get hot? It’s largely due to the influence of the next generation of consumers, Gen Z. If you’re not adapting your strategy, you will become obsolete. WP Engine CMO Mary Ellen Dugan and Center for Generational Kinetics CEO Dr. Denise Villa discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

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Takeaways

  1. The shift from inform to entertain driven by a digital dependence.
  2. Why the digital experience is now the human experience.
  3. Why the future isn’t just personalized. It’s predictive personalization.

Speakers

Organizer

Stephanie Capouch, Sr. PR Manager, WP Engine

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Beginner
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