SXSW 2019

Decentralized Advertising

Description:

CEO Lin Dai walks demystifies decentralized structures, Blockchain deployment and applications in advertising.

Related Media

Youtube Video

Takeaways

  1. Smart contracts can lift advertising efficiency to near 100%.
  2. Enterprises save money on travel each year.
  3. Rewards programs can "decentralize" with cryptocurrency-based rewards, redeemable anywhere.

Speakers

Organizer

Lin Dai, CEO, Hooch

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Blockchain & Cryptocurrency
  • Track 2
  • Level: Advanced
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