SXSW 2019

Cannabis & culture: Uniting communities

Description:

Culture is the heart of all creative communities — music, art, fashion and design. Cannabis is a catalyst for connecting us, as one commonality, regardless of where we’re from or who we are.

Working in, and, or with the cannabis industry, we are at the forefront of bringing the communities in which we live and breathe. From Rolling Stone acclaimed influencers and stylists, to revered activists to music industry mavens and entrepreneurs, we’re braving these new waters — together.

Our panel of ladies will discuss how cannabis culture is impacted, what we believe contributes to that impact, and how we anticipate it to change.


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Takeaways

  1. WOMEN ARE SETTING THE TRENDS: 27% of executives in cannabis are female.
  2. IT’S NOT JUST ABOUT SMOKING: It’s about an experience. Packaging regulations and licensing laws have led to brand diversification.
  3. CANNABIS HAS REDEFINED CULTURE: There is a demand for premium goods, leading with lifestyle and feminine, visual aesthetics.

Speakers


Organizer

Lauren Kashuk, Founder, Ideaison


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Cannabusiness
  • Track 2
  • Level: Intermediate


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