Why Corporate Innovation Fails

Description:

Corporate innovation programs are currently popping up everywhere. But are these programs effective? Is it even possible to measure their performance? Transformative innovation is critical if legacy firms want to compete with the startups that are gaining on them because they are more nimble, hungry, and open. Most have not optimized for successful innovation programs.

Through sharing cautionary tales, we will explore how many corporate innovation programs fail to produce desired outcomes. The elements of a successful program will emerge as we discuss common pitfalls and their root causes. We will also look at how successful programs have addressed the issues and what new programs ought to consider before launching their innovation pipeline.