Immersion at Scale: AR/MR Will Change Everything
Augmented Reality is making its mark on the world, with commercial deployments across gaming, entertainment, media, and retail. The computer interface is going immersive, with phone-based AR and stand-alone headsets leading the charge. As the appetite for immersive content and applications exponentially increases, this paves the way for Mixed Reality (MR)-- wearables and headsets that combine the real world with digital data-- to become the next ubiquitous computing medium. Following the Magic Leap and Hololens experiences, what does the future of an AR/MR wearable society look like, and what are its uses for brands and consumers? We’ll lay out the differences of AR and MR, and where they’re headed tomorrow, with a specific focus on the future of retail.
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- How should brands delineate between AR and MR experiences when it comes to marketing and retail engagement?
- Will consumer adoption of AR via mass scale experiences on handsets drive B2B interest (similar to the dynamics of smartphone adoption 2007-2017)?
- Will business use of augmented reality make consumers familiar with tech and thus embrace its use in the home and buy new hardware for personal use?
Kevin O'Malley, President, TechTalk / Studio