Where’s My Money?: Surviving Shifts in Advertising

Description:

The advertising industry is changing and if you don’t adapt, your whole business will crumble. Digital advertising has seen an expensive shift in where ads are placed and where they find the most success. While Facebook and Google continue to grow and dominate the market, ad space is getting pricier—forcing brands and agencies to spend more money, without getting the ROI they once received.
How can we change and adapt to the shifting advertising landscape? Join Complex Networks, VaynerMedia and Hawke Media for a discussion around how to better spend on digital platforms, and ways to utilize organic reach and meaningful content. Learn how now, more than ever, successful content must be both authentic and meaningful, and what it takes to master the fine art of brand to consumer marketing.