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SXSW 2019

Where’s My Money?: Surviving Shifts in Advertising

The advertising industry is changing and if you don’t adapt, your whole business will crumble. Digital advertising has seen an expensive shift in where ads are placed and where they find the most success. While Facebook and Google continue to grow and dominate the market, ad space is getting pricier—forcing brands and agencies to spend more money, without getting the ROI they once received.
How can we change and adapt to the shifting advertising landscape? Join Complex Networks, VaynerMedia and Hawke Media for a discussion around how to better spend on digital platforms, and ways to utilize organic reach and meaningful content. Learn how now, more than ever, successful content must be both authentic and meaningful, and what it takes to master the fine art of brand to consumer marketing.

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Takeaways

  1. Learn how to optimize your spending on digital platforms.
  2. Understand both the significance and ways to generate organic reach through meaningful content.
  3. Discover tips and tricks to understand the art of brand to consumer marketing that you can begin incorporating into your strategies today.

Speakers

Organizer

Asia Camagong, Associate, cred

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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