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SXSW 2019

Power of Words: Talking About Voice’s ad Potential

There are 39 million Americans who own a smart speaker, starting off everyday conversations with “Alexa, can you … for me?” As part of the household, AI voice technology is deeply intertwined with the lives of consumers, and the 1-on-1, personalized conversations taking place pose new opportunities for advertisers to capitalize on these interactions and offer more targeted ad experiences. Brands are already eyeing voice’s unprecedented channel abilities, but media companies should recognize its impressionable power and supply original voice channels to the homes of their audiences – a move that would exponentially monetize inventory. This panel of brands, sellers and technology suppliers will delve into what could be Alexa’s new gig as an advertising power player.

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Takeaways

  1. Voice technology’s unique, personalized channel to the American consumer wields the power to revolutionize the media ad sales industry.
  2. Media companies should capitalize on voice technology’s unprecedented potential to help exponentially monetize their ad inventory.
  3. Brands will make billions by delivering more targeted ad experiences than ever before through AI voice assistants’ 1-on-1 interactions with audiences.

Speakers

Organizer

Tim Williams, Campaign Manager, Diffusion PR

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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