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SXSW 2019

Diversity Matters: Bringing Color to the Adland

While visiting Brazil, Angela Davis noted that something might be really wrong when the TV and political power space was all white in a country with a majority of black people. This uncomfortable reality is also replicated in the private sector, including the creative industry. Proof is that, in 2016, 75% of the biggest film productions were directed by white men and none was directed by a black woman. Looking at numbers like these, it’s easy to conclude from what perspective the narratives are being told in Brazil. While trying to change part of this reality, we came up with the first racial equity program in all of Brazillian Adland history. If you want to find out more about this journey, please join us in a panel where we will share learnings & achievements of this challenging ride.

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  1. In Brazil not being racist is NOT enough, we need to start being anti-racists with practical actions of inclusion.
  2. There is no plural creativity if the group involved with the development of this creativity is not plural. The change has to be from the inside out.
  3. It is possible to use the white place of privilege to burst through the white bubble of the communication industry.



Vivian Zeni da Silva, Public Relation, J.Walter Thompson Brasil

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Social & Global Impact
  • Level: Advanced
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