SXSW 2019

Behavioral Design: 4 Steps Into Memory Lane


The human mind processes experiences through our senses: smell, sound, sight, taste and touch. When our senses interact, we’re able to connect with an experience in more than one way. The interacting senses allow the mind to engage with an experience in more than one way, creating a stronger and more connected memory. This session will give the audience a four-step approach to creating stories and experiences that are designed for the human mind.

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  1. Memories are more likely to be recalled when more senses are stimulated during an experience.
  2. To create multisensory experience, modern technology can be used as stimuli to augment sensations.
  3. To design experiences for our brain, there are four steps: pinpoint a goal, assess your medium, rate the senses, and then, knead it all together.


  • Ailcia Park, Senior Strategist, Isobar


Ailcia Park, Senior Strategist, Isobar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Experiential Storytelling
  • Track 2
  • Level: Beginner

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