Big Data, Big Ideas: Using Data to Drive Creation

Description:

Stitch Fix, the popular data-driven clothing subscription service, has collected enough consumer data on clothing preferences that they’re now using this data to design their own optimized clothing line. Netflix analyzed its user data when creating its first foray into original programming, House of Cards. Blue chip enterprises rely on global design teams and advanced user experience experts to inform future ideas, innovations and investments.

How can companies use big data to identify and address product or market gaps? How can companies tap into big data to create something of value for customers? In this session, we’ll hear from industry experts about how big data can be applied to product creation and design and used to drive innovation and brand loyalty.