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SXSW 2019

Big Data, Big Ideas: Using Data to Drive Creation

Stitch Fix, the popular data-driven clothing subscription service, has collected enough consumer data on clothing preferences that they’re now using this data to design their own optimized clothing line. Netflix analyzed its user data when creating its first foray into original programming, House of Cards. Blue chip enterprises rely on global design teams and advanced user experience experts to inform future ideas, innovations and investments.

How can companies use big data to identify and address product or market gaps? How can companies tap into big data to create something of value for customers? In this session, we’ll hear from industry experts about how big data can be applied to product creation and design and used to drive innovation and brand loyalty.

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  1. How do industry leading companies use data science to drive new ideas, identify market gaps, improve designs, and build brand loyalty?
  2. How can companies gather and analyze their own data to create changes in products, markets, or strategy?
  3. What are the limits of data in regards to creation, which is a balance of art and science? How do companies find a balance between the two?


  • Loran Gutt, Vice President of Corporate Development, Bazaarvoice
  • Jeff Magnusson, Vice President, Data Platform, Stitch Fix
  • Ares Sakamoto, Chief User Experience Engineer, General Motors
  • Krystal Webber, Global Design Lead, Blockchain Services, IBM


Alison Kwong, Public Relations Manager, Bazaarvoice

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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