SXSW 2019

Brainstorm Terrible, Awful, No Good, Very Bad Ideas


Do you ever feel stuck when trying to solve a problem? Have you ever been in a brainstorming session that felt uninspired? Are you looking for a team-building activity or professional development that is actually fun? Bad-idea brainstorming may be just what you are looking for. During this workshop we will introduce a concept that flips traditional ideation session on their head. Participants will work individually, and in small teams, to prototype the worst ideas they can think of. Once they complete and share their terrible, awful, no good, very bad ideas, we will learn how to take those bad concepts and turn them into good ones. This workshop is the perfect session for anyone who wants to laugh, have fun, get their creative juices flowing, or unleash their inner evil genius.

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  1. Participants will be introduced to a new method of productive brainstorming with a twist
  2. Participants will work, hands-on, to create low-fi prototypes in a variety of mediums
  3. Participants will learn to work quickly individually and in teams, to identify solutions


  • Krista Siniscarco, Principal Designer, Cantina
  • Chris LaMothe, VP, Experience Design, Cantina


Krista Siniscarco, Principal Designer, Cantina

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Design
  • Track 2
  • Level: Beginner

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