SXSW 2019
Corporate Innovation From a Silicon Valley Garage
Description:
How do you launch a new product from inside a corporate environment when it is radically different from your company’s business-as-usual?
In this keynote, Nick and Fabienne will take you on their journey with Future Transportation to launch a cutting-edge AI product from within the world’s oldest automaker.
Learn about strategies that worked – and failed – to build support, and how to apply these learnings to your team’s future as “intrapreneurs.”
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Takeaways
- How to reduce organizational complexity to speed up development
- How to build an effective internal marketing strategy
- How to take your customers seriously, even if it hurts
Speakers
- Nick Tempelhoff, Head of Future Transportation North America, Mercedes-Benz Vans
- Fabienne Hansen, Head of Product Innovation & Design, Mercedes-Benz Vans
Organizer
Fabienne Hansen, Head of Prod Innovation & Design, Mercedes-Benz
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