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SXSW 2019

The Business Value of Design: A New Global Study

We all know examples of bad design. While leaders naturally want their company's products and services to be on the "good design" list, consistently delivering this goal is increasingly difficult. Furthermore, without definitive metrics linking design to business outcomes, the craft has yet to truly reach the level of C-suite importance… Until now. In 2018, McKinsey & Company correlated the financial data and design actions of 300 companies over 5 years. The results of the survey and underlying framework suggest that design is far more powerful than just eye candy on physical and digital products. With over 30,000 design data points and over 3 million financial performance metrics, we believe this to be the most rigorous analysis to date and look forward to sharing the results at SXSW 2019

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Takeaways

  1. A new set of tools for talking about the business value of design
  2. Data points linking good design to revenue growth across a range of industries
  3. An introduction to the McKinsey Design Index and Value of Design framework

Speakers

Organizer

Rob Mathis, Head of Marketing & Communications, McKinsey Design, McKinsey & Company

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Design
  • Level: Intermediate
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