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SXSW 2019

The Emancipation of the Clothes Horse

THE EMANCIPATION OF THE CLOTHES HORSE: THE BODY’S NEW SIGNIFICANCE IN DIGITAL MEDIA
Social media has served to democratise fashion, thanks to direct-to-consumer selling and influencer marketing. As a result, there is new power in self-representation, and both traditional ads and the models in them, have changed - for the better. This keynote explores the concept of the body as an art form as it appears in fashion’s digital media, from Heist’s provocative eschewing of the human model for pieces of fruit, to Glossier’s Body Hero campaign and its distinctly modern and refreshingly diverse nude portraits. It examines self-representation in the digital landscape, and the changing roles of subject and object in an industry not always known for its progressiveness.

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Takeaways

  1. How direct-to-consumer selling and influencer marketing have changed self representation in the digital age
  2. Examples of the use of the body as an art form in fashion's digital media
  3. The changing roles of subject and object in the fashion industry

Speakers

Organizer

Michael Goward, Director, Yada Yada Communications

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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