Companies invest in startups to avoid missing the next big thing (FOMO). While corporations initially built incubators for early-stage startups, most now focus on ventures with product/market fit (PMF) to capitalize on organizational scale and causal outcomes. Where then, do earlier stage ventures -- those with an MVP and aggressively seeking PMF -- find haven? Within consulting, foundations, and higher education, new ventures are emerging that embrace early-stage risk to identify new ideas. Academic frameworks, such as effectuation, instill a leaner and scrappier approach to venture creation by deconstructing decision making of successful entrepreneurs. Consulting firms are leveraging intrapreneurs for idea generation. Are other companies missing out?
Additional Supporting Materials
- Effectual Principles - a framework based on Darden professor Saras Sarasvathy's expansive work on the subject of venture creation.
- Academic vs Social vs Corporate Incubators - presenters will share their approaches at University of Virginia, SEED SPOT, and Booz Allen.
- Moving from Tasks to Asks - the art and science behind why early-stage focus on learning to ask produces better results than being task oriented.
- Jason Brewster, Incubator Director, University of Virginia
- Jinnyn Jacob, Innovation Strategist; Booz Allen Innovation Center, Booz Allen Hamilton
- C'Pher Gresham, Vice President of Communities, SEED SPOT
Jason Brewster, Incubator Director, University of Virginia
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