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SXSW 2019

Entertainment in the Age of Advocacy

Every industry, from marketing to finance, has been disrupted by consumer demands for more socially-conscious corporations. The entertainment industry is no exception. Media is the ultimate culture-change agent, and in our age of advocacy, leaders in the space are expected to use their platforms for good.

In this panel, we’ll explore the emerging trend of advocacy-focused entertainment with those who are already doing it — Rose Cartwright, advocate and person behind Channel 4’s newest mental health drama, Pure; Amanda Chen, VP of Social Impact at Participant Media; Aaron Harvey, creator of the mental health platforms, IntrusiveThoughts.org and Made of Millions; and Nick Borenstein, Impact Producer for First Look Media, a studio that produces and finances a range of journalistic content.

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  1. What responsibility does the entertainment industry have to uplift lesser heard voices, and how can they do so accurately?
  2. What do successful collaborations between media outlets and advocates/activist look like? Who holds what power?
  3. How can we quantify the cultural impact that advocacy-focused entertainment holds in order to enhance and build upon it?



Lauren O'Shaughnessy, Marketing Coordinator, Ready Set Rocket

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Social & Global Impact
  • Level: Beginner
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