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SXSW 2019

Entertainment in the Age of Advocacy

Every industry, from marketing to finance, has been disrupted by consumer demands for more socially-conscious corporations. The entertainment industry is no exception. Media is the ultimate culture-change agent, and in our age of advocacy, leaders in the space are expected to use their platforms for good.

In this panel, we’ll explore the emerging trend of advocacy-focused entertainment with those who are already doing it — Rose Cartwright, advocate and person behind Channel 4’s newest mental health drama, Pure; Amanda Chen, VP of Social Impact at Participant Media; Aaron Harvey, creator of the mental health platforms, IntrusiveThoughts.org and Made of Millions; and Nick Borenstein, Impact Producer for First Look Media, a studio that produces and finances a range of journalistic content.

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Takeaways

  1. What responsibility does the entertainment industry have to uplift lesser heard voices, and how can they do so accurately?
  2. What do successful collaborations between media outlets and advocates/activist look like? Who holds what power?
  3. How can we quantify the cultural impact that advocacy-focused entertainment holds in order to enhance and build upon it?

Speakers

Organizer

Lauren O'Shaughnessy, Marketing Coordinator, Ready Set Rocket

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Social & Global Impact
  • Level: Beginner
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