A Survivalist's Guide to Digital Extinction

Description:

The dinosaurs are dying. Brands live on an attention diet that’s becoming frighteningly scarce, and in their place a new ecosystem is rising — an amalgamation of micro-communities championed by Makers and Influencers. How did we get here? How do these creators captivate the attention of millions? This panel will explain, from various industry perspectives, how the evolution of the Internet has changed the way consumers consume. As the digital ocean of intermixed subcultures defies traditional demographic buckets, this new species of creators navigates micro-communities to build genuine relationships. For brands, the message is clear: change your philosophy, your relationship with creators and sub-culturally segmented micro-communities, or find yourself next among the extinct.