SXSW 2025

Podcast Growth 101: Crucial Marketing and PR Tactics

Description:

I will be sharing the podcast marketing tool kit, which includes the PR and marketing tactics that I use to grow podcasts at my company Tink Media. For PR, attendees will learn how to pitch themselves to media outlets, newsletters, podcast listening apps, and other podcasts for interviews. For marketing, attendees will learn how to leverage audience and work with other podcasts to set up promo swaps, feed swaps, guest swaps, and other creative ideas. We will also briefly touch upon social media, monetization, and how to spend money on advertising if you have it.

Additional Supporting Materials

Slide Deck

Takeaways

  1. The number one way to grow a podcast is to partner with other podcasts.
  2. It is hard to convert a non-listener to a non-listener. So find people already listening to podcasts.
  3. Marketing tactics like promo swaps and feed swaps might not give you a spike but will be the kind of organic growth you need in the long run.

Speakers

Organizer

Lauren Passell, Founder, Tink Media

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner
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