SXSW 2025

How and Why YouTube Will Dominate Influencer Marketing

Description:

YouTube is a giant. It accounts for 10% of TV consumption, is the biggest video site in the world, the biggest podcast distribution platform in the world, and - I argue - will be the biggest influencer marketing platform in the world, too. Newfangled DTC consumer brands, sexy startups, and established, boring companies are already tapping into the creators on YouTube and leveraging the strong parasocial relationships they have with their audiences. And as the influencer marketing space grows into a $50 billion global industry by 2028, a lot more companies will join them. Come see how and why.

Related Media

Youtube Video

Takeaways

  1. How are brands, marketers, and creators currently engaged in influencer marketing on YouTube and who are the major players on all sides?
  2. What are the benefits of influencer marketing on YouTube and how does that compare to influencer marketing on other similar platforms?
  3. How do you find creators and brands that are currently engaged in influencer marketing and what kinds of content nets the best results?

Speakers

Organizer

Joshua Cohen, Founder & COO, Tubefilter

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Creator Economy
  • Track 2
  • Level: Intermediate
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