SXSW 2025
High Stakes: Cannabis Leaders Blaze New Trails into Hemp
Description:
Join Kiva, Cann and 1906 as they delve into the bold move each of these cannabis companies made into hemp-derived Delta-9 products and the future of cannabis and hemp. From general product education, to adopting an omnichannel approach like mainstream CPG brands, to fully embracing a DTC model, these leaders will explore the benefits, challenges, and controversies of legally entering the hemp product space. Discover what this shift means for consumers, the traditional dispensary channel, how it transformed their marketing and advertising strategies, and what the future holds for the industry.
Related Media
Other Resources / Information
Mystery Mixup featuring Morgan Jay: https://www.youtube.com/watch?v=2kE8qz8T6sM
Gummies Have Changed featuring Nikki Howard & Caitlyn Knisely: https://www.youtube.com/watch?v=zVgZHndy0tk&rco=1
Takeaways
- Market Impact: Understand the implications of top cannabis brands moving into the hemp-derived D9 space for consumers and dispensaries
- Regulatory Navigation: Learn how industry leaders navigate the legal landscape and controversies surrounding hemp product space
- Future Trends: Gain insights into how cannabis and hemp distribution shifts are reshaping marketing strategies and the industry's future
Speakers
- Kristi Palmer, Co-Founder and President, Kiva Confections
- Jake Bullock, Co-Founder and CEO, Cann
- Peter Barsoom, Founder and CEO, 1906
Organizer
Erin Roche, CEO, Candy and Flowers
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