SXSW 2025
Comparisons to Confidence: Transforming Beauty with AI & AR
Description:
Social media feeds created a world of comparisons, competitive liking, and low self-esteem. But technology doesn’t have to create division and erode confidence, it can be a powerful tool to democratize beauty and empower self-expression. Discover how AI and AR can be harnessed to allow everyone to access professional make-up artistry in the palm of their hand.
Join top beauty and tech experts for a lively and informative discussion on how to use AI and AR to create experiences that make beauty accessible to all, fuel community, and drive positive brand interactions.
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Takeaways
- Transformative Augmented Reality: AR transforms the world around us, enhancing daily routines, fostering creativity and deepening relationships.
- AI & AR with Purpose: Learn how to leverage new tech innovations like AI & AR to solve real human challenges and inspire new consumer behavior.
- AI as a Tool: Learn to train AI Models to boost human creativity, not replace it. Bridge the gap between technologists and creatives.
Speakers
- Resh Sidhu, Global Director Arcadia, Snapchat
- Leah Rubin-Cadrain, Head of creative Arcadia, SnapChat
- Maya KOSOVALIC, VP Digital Innovation & E-Commerce NYX Professional Makeup at L'Oréal, NYX Professional Make-up
- Martin Corona, Senior PRO Artist at NYX Professional Makeup, NYX Professional Makeup
Organizer
Resh Sidhu, Global Director Arcadia, Snapchat
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