SXSW 2025

ShadowMachine’s Top Gear: Preserving Creativity in Commerce

Description:

Join Alex Bulkley, Corey Campodonico, and the ShadowMachine team as they explore the balance between art and commerce in protecting creative storytelling. They’ll discuss how collaborating with their invaluable creative community and leveraging diverse expertise helps them navigate the evolving media landscape. This panel will delve into how ShadowMachine preserves the integrity of the creative process while adapting to commercial demands, using the latest tools and technologies to craft stories that resonate deeply with audiences.

Other Resources / Information

Company reel --> https://wdrv.it/a975b1507

Takeaways

  1. Discuss how the team blends art and commerce, guiding creators through the commercial landscape while preserving their creative integrity.
  2. Explore how the tools and challenges of different eras shaped the outcomes of various projects, turning obstacles into creative opportunities.
  3. Discover how ShadowMachine uses new tools to enhance and safeguard creative collaboration, ensuring it thrives despite the challenges of commerce.

Speakers

Organizer

Angeline Izquierdo, Creative Director, ShadowMachine

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Film & TV Industry
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.