SXSW 2025
From Campus Influencers to Global Celebrity Partnerships
Description:
Discover the dynamic world of brand partnerships as experts share successful case studies and strategies for collaborating with college athletes and global celebrities. This engaging discussion will spotlight how NIL deals have revolutionized opportunities for student-athletes to build their brands, and how partnerships with major stars like Doja Cat and Karol G have created impactful marketing campaigns. Learn proven methods for working with talent, understand the role of emerging technologies, and discover the keys to successful social media engagement and brand partnerships.
Other Resources / Information
Takeaways
- Brand partnerships help student-athletes, college influencers, and global celebrities enhance their brands with proven strategies and case studies.
- Effective methods for brands to leverage partnerships with student-athletes, influencers, and celebrities for impactful marketing campaigns.
- The role of emerging technologies and social media in shaping successful brand partnerships in college athletics and the entertainment industry.
Speakers
- Denise Daly, Director of Public Relations and Influencer Marketing, HARMAN
- Chris Epple, Vice President of Americas Lifestyle Marketing, HARMAN
- Daniel Wittenberg, Vice President, Branded Content, Learfield
- Katie Raymond, Director, GTM Strategy | Content | Social + Paid Media, HARMAN
Organizer
Denise Daly, Director, Public Relations and Influencer Marketing, Harman
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