SXSW 2025
The Future Of Hip-Hop is Global
Description:
This discussion will address the massive influence that Hip-hop has across the global music industry. Hear from label owners, A&R executives, and more on how they are discovering and developing the next generation of Hip-hop artists. Learn about the global fanbase of hip-hop and the way the genre is adapting, influencing a new era of artists, and reaching new audiences beyond the US.
Other Resources / Information
Takeaways
- Debunking the industry-wide accepted notion that the next superstar in the genre will of course come from the U.S
- Examples of Hip-hop influence in global markets including India, Africa, and Europe.
- After 50 years of hip-hop how has the genre and culture evolved? What can we expect next?
Speakers
- Naji Grampus, VP, Urban Strategy, The Orchard
- Peter Bittenbender, CEO, Mass Appeal
- Wale Davies, Head of A&R Africa, Founder, Sony Music Publishing, Fatherland
Organizer
Meredith Nadeau, Director, Brand Marketing & Communications, The Orchard
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