SXSW 2025

The Future Of Hip-Hop is Global

Description:

This discussion will address the massive influence that Hip-hop has across the global music industry. Hear from label owners, A&R executives, and more on how they are discovering and developing the next generation of Hip-hop artists. Learn about the global fanbase of hip-hop and the way the genre is adapting, influencing a new era of artists, and reaching new audiences beyond the US.


Other Resources / Information


Takeaways

  1. Debunking the industry-wide accepted notion that the next superstar in the genre will of course come from the U.S
  2. Examples of Hip-hop influence in global markets including India, Africa, and Europe.
  3. After 50 years of hip-hop how has the genre and culture evolved? What can we expect next?

Speakers


Organizer

Meredith Nadeau, Director, Brand Marketing & Communications, The Orchard


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Track 2
  • Level: Intermediate


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