SXSW 2025

Peek-a-Boo: Children's Music Is Hiding in Plain Sight

Description:

Talk about fans… no fans are quite as dedicated to their favorite musical artists as kids. This session will discuss the nuance of children's music, the advantages of investing in Children’s music, and the many ways we can learn from this fandom and apply a similar strategy across a variety of independent music genres.


Other Resources / Information


Takeaways

  1. Describe the market and consumption patterns of Children's Music and some of the larger campaigns you've worked.
  2. Talk about dedicated fans. What are some of your KPIs when measuring the results of a Children's release campaign?
  3. How does your strategy differ from a typical marketing rollout? What can we learn from children's music?

Speakers


Organizer

Meredith Nadeau, Director, Brand Marketing & Communications, The Orchard


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Track 2
  • Level: Intermediate


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