SXSW 2025
VR is the Modern ‘Third Place’ for Gen Alpha
Description:
Parents are noticing, in the wake of a global pandemic and skyrocketing summer temperatures, that late Gen-Z and early Gen-Alpha are turning to virtual playgrounds as their “third place” between home and school to break up the day. In this discussion, Kerestell Smith (Gorilla Tag) and Jesse Schell (Among Us VR) will explore VR as the modern third place, creating spaces for people to thrive, and the next steps in making VR more social and fulfilling. This session will also explore how VR enables authentic connections and a profound sense of camaraderie more so than other media.
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Takeaways
- Kids and teens need a third place besides home and school where they feel like they belong to break up the day.
- VR headsets need to be considered more than just a game system. VR provides a social experience in a way no other entertainment medium can.
- Game developers are uniquely positioned to offer the next generation memorable social experiences that will put their parents’ AIM days to shame.
Speakers
- Kerestell Smith, Chief Creative Officer, Another Axiom
- Jesse Schell, CEO, Schell Games
- Susanna Pollack, President, Games for Change
Organizer
Molly Engelberg, Account Executive, Zebra Partners
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