Cultivating Brand From Within

Description:

In a world where the experience is the brand, shaping external customer perceptions is increasingly emphasized while cultivating internal employee perceptions is often an afterthought. And yet, the foundation of building and managing a strong brand begins inside a company. In this session, I will show you the three key ingredients the world’s best brands use to cultivate their brands from within and how VML helped one of the most well-recognized brands in America build their brand from the inside out.