SXSW 2025
Keeping The Supply Chain Safe: Does Cannabis Have the Answer?
Description:
Post-pandemic, governments have recognized the fragility of global supply chains. The Biden Administration highlighted that structural weaknesses in these chains threaten U.S. economic and national security. Decades of underinvestment led to market collapses, prompting the question: How can we secure our supply chains?
New track-and-trace technologies in cannabis address this issue. Built with smart policies and advanced technologies, enhances operational efficiencies, combats illicit activity, and safeguards public health, serving as a model to secure global supply chain infrastructures.
Related Media
Takeaways
- The problems facing the future of America’s supply chain
- How the cannabis industry has created solutions to these concerns already
- How these solutions can be implemented in the mainstream
Speakers
- Joyce Cenali, Co-Founder, Chief Operating Officer, Cannabis Media Council, Sonoma Hills Farm, Big Rock Partners
- Chirali Patel, Managing Partner/Attorney, Blaze Law Firm LLC + Blaze Responsibly LLC
- Adria Berry, Executive Director, Oklahoma Medical Marijuana Authority (OMMA)
- Michael Johnson, CEO, Metrc
Organizer
Gina Larson, VP Creative Strategy, Mattio Communications
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