SXSW 2025
Fandoms and the Next Frontier of Entertainment
Description:
Being a fan is a multimedia, multidimensional experience. Thanks to Gen Z and Alpha which upending the models for engagement, entertainment isn’t passive–it’s interactive. Contrary to the short form, short-attention span stereotype, the under-40 set doesn’t “just” watch a tournament–They’re chatting with viewers in the livestream, playing a game and scrolling on TikTok, Discord and X.
So if you want a clear picture of where entertainment is headed, look to esports and gaming, both antidotes to the noisy attention economy which show how the lines between fandom and entertainment have blurred.
Other Resources / Information
Takeaways
- Learn how hit shows, blockbusters and theme parks are taking inspiration from gaming IP to tap into established fandom to capture gamers’ attention.
- Understand how fandom-centric IP like DC Comics, Disney and even Eminem are leveraging the power of gaming to create immersive experiences for fans.
- Grasp how–now that everyone’s a gamer, including nine-in-ten young people–gaming doesn’t just reflect culture, it drives it in significant ways.
Speakers
- Fabio Tambosi, Senior VP Global Marketing, ESL FACEIT Group
Organizer
Mary Cirincione, VP, U.S., Propeller
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments