SXSW 2025

They Ain't Dead Yet: Tapping into the “Forgotten” Generation

Description:

Think the "Forgotten" Generation is out of the game? Think again. This panel will bring together agency powerhouses and visionary brand leaders to unveil the untapped potential of this overlooked demographic, Generation X. Discover why brands can no longer afford to ignore the buying power and influence of the generation that still rocks the boat. Our expert panelists will dive into innovative strategies, compelling case studies, and cutting-edge campaigns that have successfully engaged this savvy audience.


Related Media

Additional Supporting Materials


Takeaways

  1. Highlighting Untapped Potential: The panel will reveal the significant, often overlooked, economic and influence potential of GenX
  2. Innovative Engagement Strategies: Attendees will gain insights into effective, innovative approaches and case studies for connecting with GenX
  3. Staying Ahead of Trends: The discussion will provide valuable foresight into evolving consumer behaviors and trends within GenX

Speakers


Organizer

Mariana Delacqua, PR & Marketing, Assembly


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate


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