SXSW 2025
They Ain't Dead Yet: Tapping into the “Forgotten” Generation
Description:
Think the "Forgotten" Generation is out of the game? Think again. This panel will bring together agency powerhouses and visionary brand leaders to unveil the untapped potential of this overlooked demographic, Generation X. Discover why brands can no longer afford to ignore the buying power and influence of the generation that still rocks the boat. Our expert panelists will dive into innovative strategies, compelling case studies, and cutting-edge campaigns that have successfully engaged this savvy audience.
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Takeaways
- Highlighting Untapped Potential: The panel will reveal the significant, often overlooked, economic and influence potential of GenX
- Innovative Engagement Strategies: Attendees will gain insights into effective, innovative approaches and case studies for connecting with GenX
- Staying Ahead of Trends: The discussion will provide valuable foresight into evolving consumer behaviors and trends within GenX
Speakers
- Pele Cortizo-Burgess, Global CSO, Assembly
- Fotoulla Damaskos, EVP, Head of Brand & Advertising Strategy, National Research Group
- Sharon Kirk, VP of Acquisition and Emerging Channels, AARP
- Joetta Gobell, SVP Data Strategy & Insights, Dotdash Meredith
Organizer
Mariana Delacqua, PR & Marketing, Assembly
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