SXSW 2025
Can Pharma Save #HealthTok?
Description:
TikTok doctors and viral health trends signal a revolution in how patients access information. This explosion of #HealthTok engagement presents both a massive opportunity and a minefield of misinformation, leaving brands and regulators struggling. How can we ensure accurate health information reaches those who need it? This session dives into the ethical dilemmas and potential of this new frontier. We’ll discuss how brands can leverage influencers to combat harmful trends, empower patients, and harness social media for good in healthcare.
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Takeaways
- Social media is the new frontline of healthcare, outpacing traditional sources and demanding proactive engagement from brands.
- Influencers offer immense reach but require rigorous vetting and ethical frameworks to ensure responsible health messaging.
- Navigating the unregulated world of social media demands vigilance. Brands must prioritize patient well-being and accurate information above all else.
Speakers
- Michael DiSalvo, EVP, Head of Social and Influence, Ogilvy Health
- Jen Claude, Family Physician, Rowan Medicine
- Shannelle Fowler, Director, Business Unit Communication and Public Affairs – Immunology, AbbVie
Organizer
Tara Mullins, EVP, Ogilvy Health
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