SXSW 2025

Content Creation and Content Reality ​- The Joy of Social

Description:

In today's digital age, the term "content" has evolved beyond its traditional meanings. Originally synonymous with satisfaction and happiness, it now predominantly refers to the material produced and consumed in media. This panel delves into the dual role of content: as a medium for creation and as a catalyst for spreading positivity, empathy, and joy in the media landscape. ​By exploring the intersection of content creation and happiness in media, this session aims to inspire creators, industry professionals, and audiences alike to harness the power of media for good.


Related Media

Other Resources / Information

2024 Influencer Trends Report: https://www.assemblyglobal.com/insights#insights


Takeaways

  1. Empathy in Content Creation: Focus on understanding diverse perspectives to create media that fosters connection and inclusivity.
  2. Incorporating Joy: Emphasize the benefits of joyful and uplifting content for enhancing mental well-being and creating a positive environment.
  3. Practical Strategies: Gain actionable tips for developing media that balances entertainment with meaningful, fulfilling messages.

Speakers


Organizer

Mariana Delacqua, PR & Marketing, Assembly


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Intermediate


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