SXSW 2025
Empowering the Future: The Role of AI in Content Creation and Virtual Worlds
Description:
Join ECD and Director William Bartlett and CTO Lincoln Wallen as they showcase examples of Framestore’s AI-enhanced projects and discuss the current and future role of AI in content production and virtual worlds; addressing the issues of amplifying and rewarding creativity, speed, copyright, ethics, intent and why the current generative architectures will struggle to achieve the control required by the creative industries.
Other Resources / Information
Framestore VFX Supervisor and leader, Tim Webber, shares company approach to generative AI and AI's effect on the future: https://www.bloomberg.com/news/videos/2023-10-26/ai-takes-hollywood
Takeaways
- Gain an in depth perspective of the current and future role of AI in content production and virtual worlds
- Grasp both the opportunities and challenges that the integration of AI presents to film and television production, from ethical considerations to accessibility issues
- Gain an understanding of the challenges of achieving the level of creative control expected by the creative industries.
Speakers
- Lincoln Wallen, Group CTO, Framestore Company 3 Group
- William Bartlett, Executive Creative Director, Framestore
Organizer
Lyndsey Saunders, Marketing Director, Framestore
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