SXSW 2025

Succeeding in Business as a Creative Entrepreneur

Description:

For artists, it's easy to fall into the mindset that talent alone can sell itself. The reality is that creatives are failing to implement the business skills necessary to launch a lasting venture. This session explores essential strategies for transforming artistic talents into entrepreneurial success. Learn how to build a strong brand, market effectively, leverage your value, build a network, overcome challenges, and win clients over the competition. Don't let artistic dreams stay dreams... Stand out and maximize your potential in the competitive world of creative entrepreneurship.


Other Resources / Information


Takeaways

  1. EFFECTIVE MARKETING: The importance of a brand, building reputation, maintaining easy user experience, and targeting audience to convert sales/goals.
  2. CONVEYING YOUR VALUE: Learn how to effectively pitch by defining your selling points, unique differentiators, and value to incentivize buy-in.
  3. BUILDING A NETWORK: Get out of your comfort zone, building a business requires audacity! How to build relationships and expand with community.

Speakers


Organizer

Jen Spall, Founder/CEO, Dream City Dimes


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced


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