SXSW 2025

Succeeding in Business as a Creative Entrepreneur

Description:

For artists, it's easy to fall into the mindset that talent alone can sell itself. The reality is that creatives are failing to implement the business skills necessary to launch a lasting venture. This session explores essential strategies for transforming artistic talents into entrepreneurial success. Learn how to build a strong brand, market effectively, leverage your value, build a network, overcome challenges, and win clients over the competition. Don't let artistic dreams stay dreams... Stand out and maximize your potential in the competitive world of creative entrepreneurship.

Other Resources / Information

https://drive.google.com/drive/folders/1DddsVKc1ef1oWPSlcTQCvQJB8xQBQ4oG?usp=sharing

Takeaways

  1. EFFECTIVE MARKETING: The importance of a brand, building reputation, maintaining easy user experience, and targeting audience to convert sales/goals.
  2. CONVEYING YOUR VALUE: Learn how to effectively pitch by defining your selling points, unique differentiators, and value to incentivize buy-in.
  3. BUILDING A NETWORK: Get out of your comfort zone, building a business requires audacity! How to build relationships and expand with community.

Speakers

Organizer

Jen Spall, Founder/CEO, Dream City Dimes

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
Show me another idea

Add Comments

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.