SXSW 2025
Magical Realities: AR Massive Multiplayer Experiences
Description:
Join us to dive into the transformative potential of augmented reality in massive multiplayer experiences. We will look at real-life activations with high-profile brands at SoFi Stadium with the RAMS. Discover strategies for designing cooperative play and social features that foster belonging and teamwork. Discuss methods for integrating real-life loot boxes with physical prizes to boost player engagement and brand activations. Plus, we'll tackle technical challenges in AR MMOs and explore future innovations to ensure sustainable growth in the AR landscape.
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Takeaways
- Discover strategies for cooperative AR play in stadiums, turning large gatherings into unified gaming experiences that foster belonging and teamwork.
- Designing tangible rewards by blending digital and physical worlds to offer real-life loot boxes, driving player engagement and brand innovation.
- Addressing technical challenges of massive multiplayer AR while exploring innovations for sustainable growth.
Speakers
- Dana Ware, Chief Creative Officer, ARound
- Jenna Seiden, Senior VP Business Development, Skydance Interactive
Organizer
Dana Ware, Chief Creative Officer, ARound
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