SXSW 2025

Why Aren’t All Brands Taking Social Commerce Seriously?

Description:

Social commerce generated $570 billion globally in 2023, driven by Gen Z, which is embracing it. Yet very few brands are leaning-in beyond paid posts. This panel session will uncover the truth behind the headlines; debate what the opportunity is; and showcase how - and if - brands can leverage.

We will bring together experts from brands and the channels to give the audience a definitive answer to the questions they have around social commerce and if brands should be doing more in the space.

Other Resources / Information

A white paper will be supplied ahead of the session, accessible via a website (and download)

Takeaways

  1. Is social commerce right for my brand
  2. Who is doing it well
  3. Everyone knows it’s big in China but what is the opportunity elsewhere

Speakers

  • Charlie Wade, Global Executive Director, Growth & Innovation, VML

Organizer

Charlie Wade, Global Executive Director, Growth & Innovation, VML

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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