SXSW 2025
Strengthening the Business of Mission-Driven Media
Description:
In a challenging media landscape, mission-driven media organizations are investing in audience loyalty and diversifying their revenue streams with audience contributions, grants, and more, to support journalism that keeps their audiences informed and engaged. Hear from Vox publisher Swati Sharma, ProPublica editor-in-chief Stephen Engelberg, Guardian US editor-in-chief Betsy Reed, and Columbia Journalism Review executive editor Sewell Chan on how newsrooms leverage their mission to build authentic relationships with their audience and in turn find new avenues of support for their business.
Other Resources / Information
Takeaways
- In a fragmented media landscape with unpredictable third party platforms, publishers must invest in direct relationships with their audiences.
- Publishers are building a deeper connection between their audience and their mission to incentivize contributions that support strong journalism.
- Publishers are leveraging strong relationships with their audience to demonstrate the power of their brand to potential funders and advertisers.
Speakers
- Stephen Engelberg, Editor-in-chief, ProPublica
- Swati Sharma, Publisher and editor-in-chief, Vox
- Betsy Reed, editor-in-chief, the Guardian US
- Sewell Chan, Executive editor, Columbia Journalism Review
Organizer
Priyanka Mantha, Senior Director of Communications, Vox Media
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