SXSW 2025
High Tech Fashion
Description:
As shoppers increasingly outfit themselves through ecommerce options, online fashion sales are hovering above $145 billion in revenue. The online shopping surge is causing fashion companies to double their investment in technology, says McKinsey. Join a group of female founders who have launched Design Duality, an online clothing store that lets fashion designers in South East Asia sell their clothing to global consumers through tech-enabled shopping. Learn how leaders are testing and innovating with the convergence of tech and fashion to create exciting shopper experiences.
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Takeaways
- High tech shopping removes borders and barriers to inclusive fashion, connecting global designers to buyers across the planet.
- Bootstrapping a fashion brand is possible through innovative thinking and a stealth approach to technology.
- Learn how four women founders and entrepreneurs from around the globe founded Design Duality, and won an audience of shoppers through technology.
Speakers
- Carla Guzzetti, Senior Vice President Product, Experience & Innovation, Extreme Networks
- Kate Nadolny, Chief Strategy Officer, AmeriCo Group
- Kate Nadolny, Chief Strategy Officer, AmeriCo Group
- Nisha Kesavan, Co-founder and CEO, Designduality
Organizer
Cheri Carpenter, Senior Advisor, MediaLink
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