SXSW 2025
Brands: Social Media is Dead. Long Live Gaming.
Description:
Instagram, Facebook and X were some of the most deleted apps of 2024. Brands are waking up to the new reality that Gen Z and Gen Alpha aren't socializing on social, they're hanging out in immersive games. And they're capitalizing on this consumer behavioral shift. New brands entering Roblox grew 90% in the first half of 2024, versus the first half of 2023. We'll reveal the 2024-25 data behind this transformational marketing channel, from UEFA and Versace's community building and engagement on Fortnite, to Walmart and Paris Hilton's real-world commerce and loyalty enrolment on Roblox.
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Takeaways
- The metaverse isn't dead, but the hype is: How are brands in gaming moving beyond press and PR, to performance marketing and ROI?
- The race is on: How are early-mover brands using virtual worlds and items to sell real-world products and reward tomorrow's consumers?
- Enriching the community: How are players socializing, how are the platforms evolving, and why should the community always come first?
Speakers
- Charles Hambro, CEO & Co-Founder, GEEIQ
Organizer
Conor McNamara, Head of Marketing, GEEIQ
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