SXSW 2025

Creating Human CX in the AI Age

Description:

AI is changing almost everything, but it hasn’t changed us (yet). We are all still human. So, the question is: how do we make sure we build customer experiences that actually feel human? In this panel, hear how leading thinkers from Google, Meta and Rokt are building a more human future for customer experience in the AI Age. Learn how to think with reason, make key information clear, drive consistency and clarity. Hear how to think with empathy, connect with your audiences emotionally, personalise to what humans really need, think about data in a human way and pitch your own questions.

Additional Supporting Materials

Slide Deck

Takeaways

  1. Learn from Doug @ Rokt about ecommerce innovations and ways of making shopper’s journeys and experiences relevant
  2. Learn from Kirsty @ Google about turning data into thought and insights for humans and building experiences to match
  3. Learn from Jonathan @ Meta about designing consistent and clear products and initiatives for humans across experiences

Speakers

  • Doug Rozen, Chief Marketing Officer, Rokt
  • Kirsty Wood, Principal Product Marketing Manager, Google AI in Ads, Google
  • Jonathan Lee, Design Lead, Meta
  • Ed Yeoman, Creative Director, Human After All

Organizer

Freddie Elcock, Senior Strategy Director, Human After All

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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