Interest-Based Marketing to Connect With New Audiences

Description:

Discover a new paradigm in music and event marketing with Interest Marketing. This session explores how AI, now available affordably, enables the identification and leveraging of taste clusters to reach untapped audiences. Learn to use advanced AI-driven data analytics to uncover genuine interests, craft personalized content, and create meaningful connections. Featuring case studies and expert insights, attendees will gain practical strategies to innovate their marketing approach and drive engagement through real, interest-driven connections.